8.45

Registration and morning coffee

9.30

Chairman’s welcome and introduction

9.45

Rising to the challenge of creating excellence — regularly!
How can you approach producing breakthrough communications that change behaviour, win awards and produce results more often than the competition?
John Farrell, President and CEO, D’Arcy Worldwide and Honorary President, Institute of Sales Promotion

10.15

Silver Winner — Consumer Cause Relations Promotion
“Royal Mail £1 Million Christmas Stamp”
A push which was communicated on a grand scale via posters and Royal Mail vehicles, encourage consumers to upgrade to 1st class. How did they achieve it, and notch up record sales?
Paul Troy, Marketing Director, Royal Mail

10.45

Platinum Winner — Trade Promotions & Sponsorship
“Whatever Field”
TalkSPORT had changed its entire platform to become a sports-based station and wanted to raise awareness of its highly defined male target audience. An innovative mechanic and interactive follow-up delivered the message and the results in a novel and impactful way.
Jason Trout, Managing Director, The Wireless Group and Simon Mahoney, Managing Director, SMP

11.15

Questions and answer panel

11.30

Morning Coffee

11.50

Platinum Winner — Interactive Media Promotions
“Swanweb”
Repositioning your brand among a cynical younger audience requires something very dynamic. How did this campaign manage to drive traffic to its site when up against so many others targeting the same market?
Sam Deacon, Brand Manager - SWAN, Swedish Match & Ian Millner, Managing Partner, iris.

12.20

Platinum Winner — Creative & Technical Excellence
“Pets Are Prizes”
Scream Pubs wanted to launch a new range of cocktails to the student market. Using a stamp and collect mechanic and life-sized cardboard pets to decorate their target market’s digs or work spaces, this campaign almost doubled its targets! What lessons are there for marketers trying to capture consumers via the Internet?
David Myers, Director of Marketing, Bars, Six Continents Retail and Douglas Moody-Stuart, Director, Gloria Mundi Productions

12.50

Questions and answer panel

1.00

Lunch

2.15

Promotional marketing effectiveness evaluation
Promotional marketing must be measurable, but so far, no industry standard has been developed. How can you be sure that you can prove the results that your campaign is delivering?
Janine Chandler, Tango Brand Controller, Britvic Soft Drinks

2.45

Sustaining excellence in promotional marketing
What can in-house promotional departments and agencies learn from the way the major promoters manage their people and processes, present themselves and deliver to market?
Richard Pink, Licensing Manager, Kellog Company

3.15

Questions and answer panel

3.25

Afternoon tea

3.45

ISP Awards 2002 Grand Prix Winner
“Safeway Viva Italia”
A campaign on an enormous scale, Safeway decided to create a mass-market food-and-brand experience to stimulate trial of its Italian products and increase share of this growing food sector. Their success earned them and their agency the accolade of the highest award in 2002 — the Grand Prix. An analysis of best practice.
David Seinfeld, Marketing Controller, Safeway & Mike Staines, Board Director, The Storm Agency

4.15

How to win an award
The effort that goes in to entering your campaign for an award is not to be underestimated. How disappointing if your entry fails on some technicality. We look at how you can be sure that your campaign makes in onto the shortlist.
Philip Circus, Director of Legal Affairs, The Institute of Sales Promotion

4.30

Questions and answer panel

4.40

Chairman’s summing up and close of conference